Current Web Ad Model in Jeopardy. Brave Browser to the Rescue?
According to its website, Brave is partnering with BitGo for bitcoin wallets and identity services. Brave plans to use bitcoin only for permissionless payment delivery to user and publisher wallets. The plan is to keep funds in bitcoin only in monthly payment buffers to minimize volatility.
Eich noted that user browsing habits will be surveilled to the best of the ad ecosystem players’ abilities. Thanks to tracking options that are inevitable with the web, a user’s private behavior and browsing intent signals can be extracted via their browser.
Blockers can make the user experience of the web much better. But with enough people blocking ads, the web’s main funding model is in jeopardy.